What you don’t want to forget when you’re writing your reviews is who you should be focusing on while you’re creating the review. The purpose of a review is to tell other people about the product.
But the goal of a review is to sell that product. In order to do that, you have to put yourself in the customer’s shoes. The review needs to contain information that the customer is looking for.
Otherwise, the potential customer will just move on. The information that your review should contain starts with focusing on a solution. It holds the answer to the customer’s question.
What’s the question? The solution to the problem that the customer has. For example, if you’re writing about sheet suspenders, you would first want to make the audience understand how this item solves a problem for buyers.
You would do that by pointing out that even though fitted sheets might state they’re a certain size, such as single or queen, the pocket size of the sheets may not line up with your mattress because the thickness of mattresses can vary.
A queen mattress can vary by as much as 8 inches in thickness or more. Because of that, it can cause a fitted sheet to slide right off. When that happens, the sheet gets tangled up and it can cause restlessness during sleep.
Or, you end up with fitted sheets that wrinkle, which again disturbs sleep. So you would first, present the problem about the sheets sliding off equaling the sleep getting disturbed.
Then, you would offer the solution, which is the sheet suspenders. Sometimes, an audience doesn’t even realize that they have a problem – which is why you want to point that out first.
If you can appeal to their needs first, it creates the desire for them to have that product. It answers the “why should I buy this” question. The answer is that the product can help them find comfort – such as in the area of clothing, shelter, health, and more.
It frees up their time, such as using one dish pots to eliminate how long it takes to cook a meal. Or, it can offer protection such as safety gear, home security, etc. It can also offer pleasure like happiness, or freedom from something that’s causing them pain.
An example would be a review for comfort brand shoes for people who have heel spurs.
The review addresses the “you’re in pain” and “you want to be happier” or “more comfortable” or whatever issues.
Then the customer makes the connection between wanting that experience or feeling to gaining it by buying that product. If the pain point is severe or annoying enough, the sale will be easier because the customer wants to avoid suffering.